| 000 | 00867cam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a9780446520942 | ||
| 020 | _a0446520942 | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.81 _bBEC |
| 100 | 1 | _aBeckwith, Harry | |
| 245 | 1 | 0 |
_aSelling the invisible : _ba field guide to modern marketing / _cHarry Beckwith. |
| 260 |
_aNew York : _bWarner Books , _c1997. |
||
| 300 |
_axx, 252 pages ; _c20 cm. |
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| 504 | _aIncludes bibliographical references (p. 246-250). | ||
| 505 | _a1 Getting Started -- 2 Surveying and Research -- 3 Marketing is Not a Department -- 4 Planning: The Eighteen Fallacies -- 5 Anchors, Warts, and American Express -- 6 The More You Say, the Less People Hear -- 7 Ugly Cats, Boat Shoes and Overpriced Jewelry -- 8 How to Save $5000,000 -- 9 Holding on to What You've Got -- 10 Quick Fixes. | ||
| 650 | 0 |
_aService industries _xMarketing. |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c23990 _d23990 |
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