000			02639nam a22001937a 4500
020			_a9789380578668
041			_aENG
082			_a658.8 _bMAT
100			_aMathur U.C.
245			_aRetail management : _btext and cases/ _cU. C. Mathur
260			_aNew Delhi, _bI.K. International Publishing House pvt. Ltd., _c2010.
300			_axviii, 477 pages : _billustrations ; _c24 cm.
504			_aInclude index.
505			_a• Retail Management-an Introduction • Retail Operating Plan• Locating New Customers• Retail Brand Management• Strategic Human Resource Management in Retail• Retail Specifics• External Business Environment• Motivating Retail – Critical Success Factors• Merchandising and Inventory Planning for Retail• Retail Pricing Strategies• Retail Economics Worldwide and Competitive Advantage on e-Retailing• Purchase, Stores, Inventory and Logistics in Retail Management• Strategies for Retail Advertising, Promotion and PR• Marketing Research• Consumer Behaviour and Market Segmentation• Comprehensive Retail StrategyCase Studies• Understanding Case Studies• Pharma Retailing• Reliance Retailing• FMCG Retail• HDFC Bank• TESCO• Westside Store• Complete Retail Plan• Carrefour• Marks & Spencer Department Store• Changes in the Oil Industry Retailing• Wal-Mart• Subhiksha• Kinetic Honda case• Shoppers Stop• Bata Factory Store• Maruti RetailIndex
520			_aRetail ventures become successful due to a variety of reasons but major dilemma for retail entrepreneurs is the secret formula for continued success. The book provides the entire gamut of carefully crafted success themes which covers the retail business in its entirety. Competition gives the benefit of large product range, brands and competitive prices to the buyers.Retail management is similar to the comprehensive management of a luxury liner that calls for round the clock operations. Retail operations starting from vendor and retailer selections through which the business gets its full impact when the customer gets the product/brand he wants, where he wants and when he wants. Virtual determinants of retail success have been thoroughly covered in the book besides the regular retail business areas. The book describe retail entrepreneurs selection of dealers, their motivation for selling their products in preference to competitive brands. Sales calls made on retailers by the principles, including call objective, call planning, call closure and feedback are highlighted for the benefit of the readers.
650			_aManagement
650			_aRetail management
942			_2ddc _cBK
999			_c23973 _d23973