000			01882cam a2200193 i 4500
020			_a9781937134372
041			_aENG
082	0	0	_a658.812 _bWAL
100	1		_aWall, Chuck.
245	1	0	_aCustomer CEO : _bhow to profit from the power of your customers / _cChuck Wall.
260			_aUnited states: _bRoutledge, _c2013.
300			_axvi, 220 pages : _billustrations ; _c23 cm
504			_aIncludes bibliographical references and index.
505	0		_aStop, look, and listen -- I am your customer CEO -- The power of me -- The power of value -- The power of the heart -- The power of performance -- The power of simple -- The power of yes -- The power of the platform -- The power of rebellion -- The power of purpose -- The customer thinking solution -- Becoming the customer CEO champion.
520			_aMost companies still operate as if they control their customers. But, in today's market, it's really the other way around. Customer CEO confronts the new market reality that customers choose which companies to do business with completely on their own terms. This effectively inverts the power, control, and direction of decision-making; to survive in this new landscape, organizations must quickly adapt. Author Chuck Wall explores the nine powers customer possess - including "the power of me," "the power of the heart," and "the power of rebellion" - and how companies can profit by understanding the power of their customers. Based on more than a decade of firsthand experience and over 100,000 customer interviews, Customer CEO provides every size company with a roadmap of fresh ideas and easy to use tools, while exploring three-dozen companies that embrace the power of their customers. By reading this book, every leader can transform their business into a Customer CEO company.
650		0	_aCustomer services.
650		0	_aCustomer relations.
942			_2ddc _cBK
999			_c23964 _d23964