000			02305nam a22001937a 4500
020			_a9788131530726
041			_aENG
082			_a658.83 _bBRO
100			_aBrown, To, J.
245			_aMR: A South-Asian perspective _cTom J. Brown, Tracy A. Suter, and Dr. Atanu Adhikari.
260			_aDelhi: _bCengage, _c2014.
300			_aix, 331 Pages: _bColor Illustrations; _c28 cm.
504			_aIncludes Index.
505			_aChapter 1 Marketing Research: From Data to Information to Action Chapter 2 The Research Question: Formulation of the Problem Chapter 3 Exploratory, Descriptive, and Causal Research Designs Chapter 4 Collecting Secondary Data from Inside and Outside the Organization Chapter 5 Collecting Primary Data by Observation Chapter 6 Collecting Primary Data by Communication Chapter 7 Measurement and Scaling Chapter 8 Designing the Questionnaire Chapter 9 Developing the Sampling Plan Chapter 10 Data Collection: Enhancing Response Rates while Limiting Errors Chapter 11 Data Preparation for Analysis Chapter 12 Analysis & Interpretation: Individual Variables Independently Chapter 13 Analysis & Interpretation: Multiple Variables Simultaneously Chapter 14 The Research Report The Research Report Endnotes Index
520			_a4LTR Press, a Cengage Learning product, is a widely acclaimed concept of learning with a simple approach—creating an innovative teaching and learning solution built around today’s learners and teachers. The idea behind bringing out this series of books is to introduce students and teachers in India to an innovative concept in management studies. Since the launch, 4LTR Press has helped more than 1,800,000 college students at over 2,000 schools succeed worldwide. MR, a 4LTR Press product, takes into account and integrates the inputs from discipline-specific focus groups, conversations, and surveys and presents the content in a visually engaging page layout, keeping intact the high-quality content instructors need. It adopts a persuasive visual medium and offers a balanced approach, demonstrating the Marketing Research practices to make business decisions. The book aims at enjoyable reading and easy attention using comprehensive pedagogical features.
650			_aMarketing.
700			_aMarketing Research.
942			_2ddc _cBK
999			_c23952 _d23952