000 00657nam a22002177a 4500
020 _a9780256094091
041 _aENG
082 _a658.834
_bHAW
100 _aHawkins, Del I.
245 _aConsumer behavior :
_bimplications for marketing strategy/
_cDel I. Hawkins, Roger J. Best, and Kenneth A. Coney.
246 _a Case studies
250 _a5th ed.
260 _aUnited States:
_bIrwin Publishers,
_c1992.
300 _axv, 674 Pages:
_bColor Illustrations;
_c26 cm.
504 _aIncludes Index.
650 _aConsumer Behaviour
650 _aMarketing Research
700 _aBest, Roger J.
700 _aConey, Kenneth A.
942 _2ddc
_cBK
999 _c23913
_d23913