| 000 | 00559nam a22001937a 4500 | ||
|---|---|---|---|
| 020 | _a9789332518377 | ||
| 041 | _aENG | ||
| 082 |
_a659.1 _bCLO |
||
| 100 | _aClow, Kenneth E. | ||
| 245 |
_aintegrated advertising, promotion and marketing communications/ _cKenneth E. Clow, Donald E. Baack. |
||
| 250 | _a6th ed. | ||
| 260 |
_aSouth Asia: _bPearson, _c2014. |
||
| 300 |
_a456 Page: _bIllustrations; _c26 cm. |
||
| 504 | _aIncludes Index. | ||
| 650 | _aCommunication in marketing | ||
| 650 | _aAdvertising | ||
| 700 | _aBaack, Donald E. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c23912 _d23912 |
||