| 000 | 01052nam a22001937a 4500 | ||
|---|---|---|---|
| 020 | _a9780750684040 | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bBEA |
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| 100 | _aBeamish, Karen. | ||
| 245 |
_aMarketing planning, 2007-2008/ _cKaren Beamish, Ruth Ashford. |
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| 246 | _aThe Official CIM Course Book | ||
| 260 |
_aOxford: _bElsevier Butterworth-Heinemann, _c2007. |
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| 300 |
_axi, 402 Pages: _bIllustrations; _c30 cm. |
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| 505 | _aThe Marketing audit; Marketing Planning, implementation and control; Branding; Product operations; Price operations; Place operations; Managing marketing relationships; International Marketing; Industrial/business to business, Not-for-profit | ||
| 520 | _aContains case studies which describe the changes in Marketing Planning strategies. This book also contains examination papers and examiners' reports to enable readers to practise what has been learned and help prepare for the exam. | ||
| 650 |
_a Marketing Planification _x Study guides |
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| 650 | _aMarketing Planning Examinations Study guides | ||
| 942 |
_2ddc _cBK |
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| 999 |
_c23911 _d23911 |
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