| 000 | 00891cam a22002174a 4500 | ||
|---|---|---|---|
| 020 | _a0749443707 | ||
| 020 | _a9780749443702 | ||
| 082 | 0 | 0 |
_a658.8343 _bEDW |
| 100 | 1 | _aEdwards, Helen, | |
| 245 | 1 | 0 |
_aCreating passion brands : _bgetting to the heart of branding / _cHelen Edwards, Derek Day. |
| 260 |
_aLondon ; _aSterling, VA : _bKogan Page, _c2005. |
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| 300 |
_axi, 244 p. : _bill. ; _c25 cm. |
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| 500 | _a"Incorporating data from BrandZ, a WPP commissioned global study by Millward Brown." | ||
| 504 | _aIncludes bibliographical references (p. [233]-237) and index. | ||
| 650 | 0 | _aBranding (Marketing) | |
| 700 | 1 |
_aDay, Derek, _d1949- |
|
| 856 | 4 | 1 | _uhttp://www.loc.gov/catdir/toc/ecip0510/2005009398.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0715/2005009398-d.html |
| 856 | 4 | 2 | _uhttp://www.loc.gov/catdir/enhancements/fy0912/2005009398-b.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c23901 _d23901 |
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