000			01666nam a22001937a 4500
020			_a9788126548620
041			_aENG
082			_a658.80072 _bWIN
100			_aWinston Wayne L.
245			_aMarketing Analytics: _bdata driven techniques with microsoft excel/ _cWayne L Winston.
260			_aNew Delhi: _bWiley India Pvt.Ltd, _c2014.
300			_axxx, 690 Pages: _bIllustrations; _c24 cm.
504			_aIncludes Index.
505			_aIntroduction I Using Excel to Summarize Marketing Data 1 Slicing and Dicing Marketing Data with PivotTables 2 Using Excel Charts to Summarize Marketing Data 3 Using Excel Functions to Summarize Marketing Data 4 Estimating Demand Curves and Using Solver to Optimize Price 5 Price Bundling 6 Nonlinear Pricing 7 Price Skimming and Sales 8 Revenue Management 9 Simple Linear Regression and Correlation 10 Using Multiple Regression to Forecast Sales 11 Forecasting in the Presence of Special Events 12 Modeling Trend and Seasonality 13 Ratio to Moving Average Forecasting Method 14 Winters Method 15 Using Neural Networks to Forecast Sales 16 Conjoint Analysis 17 Logistic Regression 18 Discrete Choice Analysis 19 Calculating Lifetime Customer Value
520			_aMarketing Analytics:Data-Driven Techniques with Microsoft Excel shows business managers and data analysts how to use a relatively simple tool--Excel---to analyze useful business information using powerful analytic techniques.This comprehensive book shows how to use each technique to solve a practical businenss problem and achieve optimum marketing results.
650			_aMarketing Analytics.
650			_aMicrosoft Excel.
942			_2ddc _cBK
999			_c23857 _d23857