000			01292cam a2200205 a 4500
020			_a9781422125007
020			_a1422125009
082	0	0	_a303.4833 _bCHA
100	1		_aCharlene, Li
245	1	0	_aGroundswell : _bwinning in a world transformed by social technologies / _cLi, Charlene and Josh Bernoff.
260			_aBoston, Mass. : _bHarvard Business Press, _cc2008.
300			_axiii, 286 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references (p. 247-263) and indexes.
505	0		_aUnderstanding the groundswell -- Why the groundswell--and why now? -- Jujitsu and the technologies of the groundswell -- The social technographics profile -- Tapping the groundswell -- Strategies for tapping the groundswell -- Listening to the groundswell -- Talking with the groundswell -- Energizing the groundswell -- Helping the groundswell to support itself -- Embracing the groundswell -- The groundswell transforms -- How connecting with the groundswell transforms your company -- The groundswell inside your company -- The future of the groundswell.
650		0	_aOnline social networks _xEconomic aspects.
650		0	_aInformation society _xEconomic aspects.
700	1		_aBernoff, Josh.
856	4	1	_uhttp://www.loc.gov/catdir/toc/ecip085/2007048659.html
942			_2ddc _cBK
999			_c23854 _d23854