| 000 | 00898nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a9780199460496 | ||
| 041 | _aENG | ||
| 082 |
_a658.827 _bPAN |
||
| 100 | _aPanda, Tapan K. | ||
| 245 |
_aProduct and brand management/ _cTapan K. Panda. |
||
| 260 |
_aNew Delhi: _bOxford University Press, _c2016. |
||
| 300 |
_axvi,862 pages: _bIllustrations; _c24 cm. |
||
| 505 | _aProduct Management Brands and Branding Elements of Branding Valuation of Brands Managing Brands Over Time Branding Strategies Emerging Brand Applications | ||
| 520 | _aProduct and Brand Management is a comprehensive textbook designed to meet the needs of MBA students specializing in marketing. It offers in-depth coverage of various elements, valuation techniques, and emerging applications for managing a product as well as a brand. | ||
| 650 | _aProduct Management. | ||
| 650 | _aBrand Management. | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c23785 _d23785 |
||