| 000 | 00603cam a2200181 a 4500 | ||
|---|---|---|---|
| 020 | _a9781412991308 (pbk.) | ||
| 020 | _a1412991307 (pbk.) | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.83 _bCLO |
| 100 | 1 | _aClow, Kenneth E. | |
| 245 | 1 | 0 |
_aEssentials of marketing research : _bputting research into practice / _cKenneth E. Clow, Karen E. James. |
| 260 |
_aNew Delhi : _bSAGE Publications India, _cc2014. |
||
| 300 |
_axxii, 497 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references (p. 468-480) and index. | ||
| 650 | 0 | _aMarketing research. | |
| 700 | 1 | _aJames, Karen E. | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c23733 _d23733 |
||