000			01588cam a2200265 a 4500
020			_a9780470876411
082	0	4	_a658.4012 _bOST
100	1		_aOsterwalder, Alexander.
245	1	0	_aBusiness model generation : _ba handbook for visionaries, game changers, and challengers / _cAlexander Osterwalder and Yves Pigneur ; editor and contributing co-author, Tim Clark.
260			_aHoboken, NJ : _bWiley, _cc2010.
300			_a278 p. : _bill. (some col.) ; _c19 x 24 cm.
504			_aIncludes bibliographical references.
505	0		_a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520			_aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650		0	_aBusiness planning.
650		0	_aNew business enterprises.
650		0	_aStrategic planning.
650		7	_aBusiness planning.
650		7	_aNew business enterprises.
650		7	_aStrategic planning.
650		7	_aInnovationsmanagement.
700	1		_aPigneur, Yves.
700	1		_aClark, Tim, _d1956-
942			_2ddc _cBK
999			_c23719 _d23719