000			01641nam a22001817a 4500
020			_a9789355320407
041			_aENG
082			_a658.872 _bGUP
100			_aGupta, Seema
245			_aDigital marketing / _cSeema Gupta.
250			_a3rd ed.
260			_aTamil Nadu : _bMcGraw Hill Education (India) Private Limited, _c2023©.
300			_axxvi, 546 pg. : _bcolor illustrations ; _c25 cm .
520			_aBuilt to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features. Salient Features: 1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc. 2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc. 3. Addition of relevant case studies across all the chapters 4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc. 5. Provides extensive online content for students and instructors
650			_a Internet marketing
650			_aMarketing
942			_2ddc _cBK
999			_c23699 _d23699