000			01771nam a22002537a 4500
020			_a9789360538736
041			_aENG
082			_a658.872 _bZAH
100			_aZahay Debra
245			_aSocial media marketing : _ba strategic approach / _cDebra Zeha et, al..
250			_a3rd ed.
260			_aDelhi : _bCengage , _c2023.
300			_axvi, 328 pages : _bIllustrations ; _c28 cm.
504			_aIncludes Index.
505			_a1. The Role and Importance of SMM. 2. Goals and Strategies. 3. Identifying Target Audiences. 4. Rules of Engagement for Social Media Marketing and Social Media Governance. 5. Social Media Platforms and Social Networking Sites. 6. Paid Social and Influencers 7. Content Creation and Sharing: Blogs, podcasts, and webinars. 8. Visual Storytelling 9. Content Marketing: Publishing Articles, White Papers and E-books 10. Virtual Communities 11. Mobile Marketing on Social Networks. 12. Social Media Monitoring and Management. 13. Managing and Staffing the Organization for Social Media Marketing. 14. Social Media Marketing Plan Appendix: Sample SMM Plan Caffe Daily
520			_aIn "Social Media Marketing: A Strategic Approach, 3E," learn effective social media marketing techniques to create a strong personal brand. This book provides invaluable insights into online and offline elements of personal branding, consumer behavior, content marketing, and more. With step-by-step planning and a focus on branding strategies, master the art of social media marketing for career success.
650			_aSocial media
650			_aInternet marketing
700			_aRoberts, Mary Lou.
700			_aParker, Janna.
700			_aBarker, Donald I.
700			_aBarker, Melissa S.
942			_2ddc _cBK
999			_c23693 _d23693