000			01418cam a2200289 i 4500
020			_a0789759608
020			_a9780789759603
020			_a9789353430191
082	0	4	_a658.872 _bHEM
100	1		_aHemann, Chuck,
245	1	0	_aDigital marketing analytics : _bmaking sense of consumer data in a digital world / _cChuck Hemann, Ken Burbary
250			_a2nd ed.
260			_aIndia : _bPearson India , _c2024.
300			_axix, 252 pages : _billustrations, map ; _c23 cm
504			_aIncludes bibliographical references and index.
505	0		_aUnderstanding the synergetic digital ecosystem -- Understanding digital analytics concepts -- Choosing your analytics tools -- Digital analysis : brand -- Digital analysis : audience -- Digital analysis : ecosystem -- Return on investment -- Understanding digital influence -- How to use digital analytics to inform marketing programs -- Improving customer service -- Using digital analytics to anticipate a crisis -- Launching a new product -- Building your research plan -- Building reports that will actually be useful -- The future of digital data.
650		0	_aInternet marketing.
650		0	_aDigital media.
650		0	_aSocial media.
650		0	_aMarketing _xManagement.
650		7	_aDigital media.
650		7	_aInternet marketing.
650		7	_aMarketing _xManagement.
650		7	_aSocial media.
700	1		_aBurbary, Ken
942			_2ddc _cBK
999			_c23687 _d23687