000 00770cam a2200205 a 4500
020 _a9780789742841
020 _a0789742845
020 _a9788131758090
082 0 0 _a658.872
_bEVA
100 1 _aEvans, Liana.
245 1 0 _aSocial media marketing :
_bstrategies for engaging in Facebook, Twitter & other social media /
_cLiana "Li" Evans.
260 _aIndia :
_bPearson ,
_cc2010.
300 _aviii, 342 p. :
_bill. ;
_c23 cm.
500 _aIncludes index.
505 0 _aThe basics of social media -- It's about conversation -- Social media from the inside out -- It's not about you -- How social media fits into the online marketing picture.
650 0 _aInternet marketing.
650 0 _aSocial media.
650 0 _aOnline social networks.
942 _2ddc
_cBK
999 _c23686
_d23686