| 000 | 01287cam a22002178i 4500 | ||
|---|---|---|---|
| 020 | _a9781292401003 | ||
| 020 | _a9781292400990 | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.872 _bCHA |
| 100 | 1 |
_aChaffey, Dave _d1963- |
|
| 245 | 1 | 0 |
_aDigital marketing : _bStrategy, implementation and practice / _cDave Chaffey, Fiona Ellis Chadwick. |
| 250 | _a8th ed. | ||
| 260 |
_aNew Delhi : _bPearson , _c2022 . |
||
| 300 |
_axxv,534 Pg. : _bcolor illustration ; _c25 cm . |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 520 | _aDigital marketing has transformed how businesses and other organisations communicate with their audiences. Consumers now have access to a much wider choice of entertainment, products, services and prices from different suppliers and a more convenient way to select and purchase items. Organisations have the opportunity to expand into new markets, offer new services, interact with audiences in new ways and compete on a more equal footing with larger businesses. Marketers working within these organisations have the opportunity to develop new skills and to integrate these new tools to improve the competitiveness of the company | ||
| 650 | 0 | _aInternet marketing. | |
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aChadwick, Fiona | |
| 942 |
_2ddc _cBK |
||
| 999 |
_c23678 _d23678 |
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