000			01343nam a22001577a 4500
020			_a9789390185597
082			_a658.804 _bHAV
100			_aHavaldar, Krishna K
245			_aB2B marketing: _btext and cases / _cKrishna K Havaldar, Shailendra Dasari
250			_a5th ed.
260			_aNew Delhi : _bMcGraw Hill Publication, _c2024.
300			_axxx, 565 pages : _c24 cm.
505			_a1. Introduction to B2B Marketing and Markets 2. Understanding Business Markets and the Environment 3. Organizational Buying Behavior 4. Managing B2B Customer Relationships 5. Researching B2B Markets 6. Segmenting, Targeting and Positioning in Business Markets 7. Managing Products and Brands for Business Markets 8. Managing New Industrial Product Development, Innovation, Competition and Technology Adoption Life Cycle 9. Managing Services for Business Markets 10. Managing Business Marketing Channels and Supply Chains 11. Managing Personal Selling Function for Business Markets 12. Communicating with B2B Markets 13. Pricing for Business Markets 14. Planning, Implementation, and Control for a B2B Marketing Company 15. Technology-Enabled B2B Marketing 16. International B2B Marketing Case-chapter Matrix for Integrated Cases Glossary of Key-Terms Index
650			_aBusiness to Business _xMarketing
942			_2ddc _cBK
999			_c23611 _d23611