000			01651nam a22001937a 4500
020			_a9789357059619
041			_aENG
082			_a658.8 _bBHA
100			_aBhatia, Puneet Singh.
245			_aFundamentals of digital marketing / _cPuneet Singh Bhatia.
250			_a3rd ed.
260			_aNoida : _bPearson India Education Services Pvt Ltd, _c2023.
300			_axxii, 488 pages : _billustratios ; _c23 cm.
505			_aUNIT I – BASICS OF DIGITAL MARKETING 1. Introduction to Digital Marketing,2. Digital Marketing Models Creation,3. The Consumer for Digital Marketing, UNIT II – DIGITAL MARKETING STRATEGY DEVELOPMENT 4. Digital Marketing Assessment Phase,5. Digital Marketing Strategy Definition, UNIT III – DIGITAL MARKETING PLANNING AND SETUP 6. Digital Marketing Communications and Channel Mix,7. Digital Marketing Operations Set-up UNIT IV – DIGITAL MARKETING EXECUTION 8. Digital Marketing Campaign Management,9. Digital Marketing Execution Elements UNIT V – DIGITAL BUSINESS—PRESENT AND FUTURE 10. Digital Business–Landscape & Emerging Areas,11. A Career in Digital Marketing
520			_aEstablished since its first edition, this book is primarily designed for learners in the field of finance and management across universities and institutes. The content approach devised is simple-to-difficult, keeping in mind first-time learners. Practicing managers—both in finance and non-finance areas—will find this book equally useful as it offers understanding and analysis of financial and accounting information
650			_aDigital Marketing
650			_aGeneral Marketing and Business
942			_2ddc _cBK
999			_c23589 _d23589