000 01361nam a22002055i 4500
020 _a9781529601725
041 _aENG
082 _a658.403
_bOME
100 1 _aOmeihe, Kingsley
245 1 0 _aQualitative research methods for business students :
_bA Global approach /
_cKingsley Omeihe, Christian Harrison.
260 _aNew Delhi :
_bSage Publications Ltd,
_c2024.
300 _axii, 290 pages :
_billustrations ;
_c24 cm
505 _aIntroduction to Research Research Methodology The Research Cycle Literature Review and Critical Reading Sampling Primary Data Collection Secondary Data Collection Surveys Interviews and Focus Groups Qualitative Data Analysis Descriptive Quantitative Analysis Correlation and Regression Advanced Statistical Analysis Test of Measurement and Quality Conducting Your Research Writing and Presenting the Dissertation
520 _aQualitative Research Methods for Business Students provides a practical and accessible overview of qualitative research methods and their philosophical underpinnings. This book will guide you through the entire process, from choosing your research topic to writing up your final project or dissertation.
650 _aSciences socials
650 _aSocial sciences
_xMethodology
650 _aSocial sciences
_xResearch
700 1 _aHarrison, Christian,
942 _2ddc
_cBK
999 _c23511
_d23511