000 01841nam a22001577a 4500
020 _a9789384067540
041 _aENG
082 _a 658
_bPAT
100 _aPattanaik, Devdutt
245 _aBusiness sutra :
_ba very Indian approach to management /
_cDevdutt Pattanaik
260 _aNew Delhi :
_bAleph Book Company,
_c2013.
300 _a437 pages :
_billustrations ;
_c21 cm
520 _aBusiness Sutra: A very Indian Approach to Management is a radical, nuanced approach to management, business and leadership in a progressively polarized world. In this landmark book, bestselling author, leadership coach and mythologist Devdutt Pattanaik shows how, despite its veneer of objectivity, modern management is rooted in Western beliefs and obsessed with accomplishing rigid objectives and increasing shareholder value. By contrast, the Indian way of doing business, as apparent in Indian mythology but no longer seen in practice accommodates subjectivity and diversity and offers an inclusive, more empathetic way of achieving success. Great value is placed on darshan, that is, on how we see the world and our relationship with Lakshmi, the goddess of wealth. Business Sutra uses stories, symbols and rituals drawn from Hindu, Jain and Buddhist mythology to understand a wide variety of business situations that range from running a successful tea stall to nurturing talent in a large multinational corporation. At the heart of the book is a compelling premise: if we believe that wealth needs to be chased, the workplace becomes a rana-bhoomi - a battleground of investors, regulators, employers, employees, vendors, competitors and customers, if we believe that wealth needs to be attracted, the workplace becomes a ranga-bhoomi - a playground where everyone is happy.
650 _aIndustrial management
_zIndia.
942 _2ddc
_cBK
999 _c23498
_d23498