000 01164nam a22001577a 4500
020 _a9789353455811
041 _aENG
082 _a739.2054
_bVEN
100 _aVenkataraman, C. K.
245 _aThe Tanishq story :
_binside India's no. 1 jewellery brand /
_cC. K. Venkataraman
260 _aNew Delhi :
_bJuggernaut,
_c2024
300 _ax, 244 pages :
_billustrations (black and white) ;
_c21 cm.
520 _aWhen we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship. But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years.
650 _aJewellery business
942 _2ddc
_cBK
999 _c23485
_d23485