000			01164nam a22001577a 4500
020			_a9789353455811
041			_aENG
082			_a739.2054 _bVEN
100			_aVenkataraman, C. K.
245			_aThe Tanishq story : _binside India's no. 1 jewellery brand / _cC. K. Venkataraman
260			_aNew Delhi : _bJuggernaut, _c2024
300			_ax, 244 pages : _billustrations (black and white) ; _c21 cm.
520			_aWhen we think of jewellery in India, Tanishq comes to mind first. It occupies substantial mind space, millions own it, and its stores are prominent and everywhere. But the story of Tanishq is more than just a successful business one. Tanishq transformed the jewellery industry by formalizing the business, creating industry standards in production, providing, for the first time, stringent quality assurances to its customers and giving new meaning to jewellery through deep-design stories and craftsmanship. But it wasn’t always like this. Tanishq was launched in the mid-1990s with little thought of the Indian jewellery market and consumer, and made consistent losses in its early years.
650			_aJewellery business
942			_2ddc _cBK
999			_c23485 _d23485