000			02294cam a2200217 i 4500
020			_a9781647826253
041			_aENG
082	0	0	_a658.4038 _bGOV
100	1		_aGovindarajan, Vijay,
245	1	0	_aFusion strategy : _bhow real-time data and AI will power the industrial future / _cVijay Govindarajan, Venkat Venkatraman.
260			_aBoston, _bHarvard Business Review Press, _c2024
300			_avi, 214 pages : _billustrations ; _c25 cm
500			_aIncludes index.
505	0		_aPart one: when steel meets silicon -- The industrial past is prologue -- Digital upstarts vanquished consumer giants -- Industrial giants are striking back -- Four battlegrounds -- Part two: vectors of value -- The battle of brilliant machines -- The race for remarkable services results -- The showdown of smart systems -- The clash of custom solutions -- Part three: conquering the fusion frontier -- Fusion principles and practices.
520			_aTech giants like Facebook, Amazon, and Google can collect real-time data from billions of users. For companies that design and manufacture physical products, that type of fluid, data-rich information used to be a pipe dream. Now, with the rise of cheap and powerful sensors, computing power, and artificial intelligence, things are changing-fast. In Fusion Strategy, world-renowned innovation guru Vijay Govindarajan and digital strategy expert Venkat Venkataraman offer a first-of-a-kind playbook that will help companies combine what they do best-create physical products-with what digitals do best-use algorithms and artificial intelligence to parse ginormous, interconnected datasets-to make strategic connections that would otherwise be impossible. The laws of competitive advantage are changing, rewarding those who have the most robust real-time insights rather than the most valuable assets. To compete in the new digital age, companies need to use real-time data to turbocharge their products, strategies, and customer relationships. Or else they'll fall on the wrong side of the next great digital divide. Fusion Strategy is the way forward.
650		0	_aInformation technology _xManagement.
650		0	_aBig data _xMaanagement.
650		0	_aArtificial intelligence.
700	1		_aVenkatraman, Venkat,
942			_2ddc _cBK
999			_c23474 _d23474