000			02501nam a22002177a 4500
020			_a978-93-6156-473-4
041			_aENG
082			_a658.4 _bVAR
100			_aVaradaraju Janardhanan
245			_aA billion dreams : _bdecoding flipkart's growth story / _cVaradaraju Janardhan, M.H. Bala Subramanya
260			_aNew Delhi : _bRupa Publications India Pvt. Ltd. _c2024
300			_axii, 160 pages ; _c21 cm.
500			_aThis is the riveting story of Flipkart, a homegrown company that understood the power of the Internet and transformed how Indians shopped. Two college friends—Binny Bansal and Sachin Bansal—gave up their jobs and started marketing and selling books online. While their decision was unfathomable to most, they saw an opportunity and grabbed it. From receiving their first order in October 2007, to joining the unicorn club in 2012, Flipkart galloped into the decacorn stratosphere in 2014. Flipkart created a culture of ‘corporate entrepreneurship’ that led to unprecedented growth, which continues to remain unparalleled in India’s start-up ecosystem and in the history of new technology industry. India’s most successful e-commerce start-up company is a place where dreams are pursued relentlessly and where ingenuity thrives. The company acquired 22 start-ups in 15 years to accelerate growth, and, more recently, it has started nurturing start-ups directly through equity investments. Flipkart’s overall contribution in nurturing India’s start-up ecosystem is even more astounding— former employees of Flipkart have gone on to create more than 200 start-ups. Understanding the world of Flipkart will lead young businesses towards unhindered growth and harness catalytic tools within their organizations to ensure sustenance and growth. This book is for dreamers and doers, pioneers and innovators.
504			_aIncludes Bibliographical notes and references.
505			_a1. India: A fertile ground for starting up 2. Flipping through the wonder years 3. When you hear hooves, think unicorns! 4. Method to the madness 5. From unicorn to decacorn 6. Scaling the wall of growth with Walmart 7. Hitting the sweet spot: Growth with impact 8. Disruption Ahead! Corporate Entrepreneurship 9. Fuelling business growth: The power of entrepreneurial culture 10.Rippling growth
650			_aCorporate Entrepreneurship
650			_aFlipkart's Growth Story
650			_aEntreprenuership-India
700			_aBala Subramanya M.H
942			_2ddc _cBK
999			_c23470 _d23470