000 01682nam a22001937a 4500
020 _a9789389347487
041 _aENG
082 _a658.049
_bCHE.I
100 _aCherunilam, Francis
245 _aInternational business: text and cases /
_cFrancis Cherunilam
250 _a6th edition
260 _aNew Delhi:
_bPHI,
_c2020.
300 _axxiii;807p;
505 _aList of Boxes List of Figures List of Tables Preface Preface to the First Edition 1. Introduction to International Business 2. Global Economic, Political and Technological Environments of Business 3. Global Socio-Cultural and Demographic Environment 4. International Trading Environment 5. WTO and Global Liberalisation 6. International Monetary System and Foreign Exchange Market 7. International Banking and Eurocurrency Market 8. International Economic Organisations 9. International Investment and Trade Financing 10. Multinational Corporations 11. Balance of Payments and Global Trade 12. Globalisation 13. International Business Intelligence 14. Market Selection 15. International Operations Management 16. Market Entry Strategies 17. Market Coverage Strategies 18. International Product Decisions 19. International Pricing 20. International Distribution 21. International Promotion 22. International Organisation and HRM 23. Some Social Issues in International Business 24. Foreign Trade Policy, Regulation and Promotion 25. Trade and Balance of Payment of India 26. India in the Global Setting 27. Globalisation of Indian Business Case Studies
650 _aCommerce international
650 _aInternational finance
650 _aInternational trade
942 _2ddc
_cBK
999 _c23457
_d23457