000			01195nam a22001937a 4500
020			_a9789380931791
041			_aENG
082			_a 658.872 _bHAS
100			_aHastings, Gerard.
245			_aSocial marketing : _bwhy should the Devil have all the best tunes? _cGerard Hastings
260			_aAmsterdam, _bElsevier, _c2007.
300			_axvi, 367 pages : _billustrations ; _c25 cm
505			_aChapter 1 Introduction Chapter 2 Theoretical foundations Chapter 3 The principles of social marketing Chapter 4 Opening the toolbox Chapter 5 Communication, branding and the limits of fear Chapter 6 Length and breadth Chapter 7 Competition and critical marketing Chapter 8 Research ? the art of navigation Chapter 9 Ethics Chapter 10 Social marketing cases studies
520			_aExplains the principles of social marketing and examines the implications of using techniques devised on Wall Street to further social and health goals. This book shows how we can borrow the techniques they use to promote consumption, to encourage more socially desirable behaviours.
650			_aSocial marketing
650			_aBehavioural changes
650			_aSocial behaviour
942			_2ddc _cBK
999			_c23268 _d23268