000			02342cam a22002178i 4500
020			_a9781032353586
041			_aENG
082	0	0	_a305.8001 _bHAS
100	1		_aHasbrouck, Jay,
245	1	0	_aEthnographic thinking : _bfrom method to mindset / _cJay Hasbrouck.
260			_aNew York : _bRoutledge, Taylor & Francis Group, _c2022.
300			_a119 pages : _billustrations ; _c23 cm.
504			_aIncludes bibliographical references and index.
505			_a1. Cultivating Curiosity 2. Expanding Awareness 3. Deferring Judgement 4. Adapting Thoughtfully 5. Immersing Fully 6. Facilitating Tactically 7. Documenting Diligently 8. Analyzing Holistically 9. Situating Intentionally 10. Storytelling Empathically Conclusion
520			_aEthnographic Thinking: From Method to Mindset serves as a primer for practitioners who want to apply ethnography to real-world challenges and commercial ventures. Building on the first edition, each chapter now includes a section focusing on practical advice to help readers activate key insights in their work. The book's premise - that the thought processes and patterns ethnographers develop through their practice have strategic value beyond consumer insights - remains the same. Using real-world examples, Hasbrouck demonstrates how a more holistic view of an organization can help it benefit from a deeper understanding of its offerings within dynamic cultural contexts. In doing so, he argues that ethnographic thinking helps organizations increase appreciation for openness and exploration, hone interpretive skills, and cultivate holistic thinking; allowing them to broaden perspectives, challenge assumptions, and crosspollinate ideas between differing viewpoints. Ethnographic Thinking: From Method to Mindset is essential reading for managers and strategists who want to tap into the full potential that an ethnographic perspective offers, as well as those searching more broadly for new ways to innovate. It will also be of value to students and practitioners of applied ethnography, as well as professionals who would like to optimize the value of ethnographic thinking in their organizations.
650		0	_aBusiness anthropology.
650		0	_aCorporate culture.
650		0	_aOrganizational behavior.
650		0	_aEthnology _xMethodology.
942			_2ddc _cBK
999			_c23250 _d23250