000			03526cam a2200205 i 4500
020			_a9781119488958
041			_aENG
082	0	0	_a658.802 _bCHA
100	1		_aChampion, Justin.
245	1	0	_aInbound content : _ba step-by-step guide to doing content marketing the inbound way / _cJustin Champion.
260			_aNew Jersey: _bJohn Wiley & Sons, _c2018.
300			_axxvii, 222 pages : _bill ; _c23 cm.
504			_aIncludes bibliographical references and index.
505	8		_aMachine generated contents note: Foreword Preface Acknowledgements About the Author Introduction: Your Content Marketing Transformation Chapter 1: Building a Content Creation Framework Why does your business need a framework for creating content? How do you build a framework for creating content? What resources do you need to build a content creation framework? Chapter 2: The Power of Storytelling Why does your business need a story? How do you develop the structure of your story? What does a good story look like? Chapter 3: Generating Content Ideas Why do you need a process for generating content ideas? Where do ideas come from? How do you generate ideas for content creation? Chapter 4: Planning a Long-Term Content Strategy Why is long-term content planning important? How do you build a long-term content strategy? What should a long-term content strategy look like? Chapter 5: Becoming an Effective Writer Why does effective writing matter? How can you attract and engage people with effective content? How can you improve your writing? Chapter 6: Creating a Blog Post Why does blogging help your business grow? How do you create a successful blog post? What does a successful blog post look like? Chapter 7: Extending the Value of Your Content Through Repurposing Why is repurposing content important? How do you extend the value of your content? What?s an example of repurposing content? Chapter 8: How to Effectively Promote Content Why is content promotion important? How do you excel at content promotion? What does a successful content promotion campaign look like? Chapter 9: Measuring and Analyzing Content Why is measuring and analyzing content important? How do you collect and interpret data? What do you do with data after you?ve collected it? Chapter 10: Developing a Growth Marketing Mentality What is growth marketing? How can you develop a growth marketing mindset? What are some growth marketing pro tips? Chapter 11: Creating Topic Clusters and Pillar Pages Why are topic clusters important? How do you create an effective topic cluster and pillar page? What?s an example of a successful pillar page? The Results: Where To Go From Here Glossary Index.
520			_a"Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content. This content is meant to attract and retain a clearly defined audience and, ultimately, drive profitable customer action. When done correctly, content marketing helps create a relationship with your audience, which leads to trust. And if your audience trusts you, they’ll be more willing to do business with you when they’re ready to make a purchasing decision. Inbound Content will teach readers how their content should attract the right people to their site, convert those people into leads, and nurture and help close them into customers"--
650		0	_aMarketing.
650		0	_aRelationship marketing.
650		7	_aBUSINESS & ECONOMICS / Marketing / General.
942			_2ddc _cBK
999			_c23180 _d23180