000			02155nam a22002057a 4500
020			_a9789356403239
041			_aENG
082			_a658.406 _bEND
100			_aEnde, Den Van Jan.
245			_aInnovation management/ _cJan Van Den Ende.
260			_aDelhi: _bBloomsbury India, _c2023.
300			_axix, 256 pages; _billu; _c26 cm.
504			_ainclude index.
505			_aPART ONE: INTRODUCTION 1: Innovation management and new business development PART TWO: IDEA GENERATION 2. The front end of innovation 3. Design thinking PART THREE: INNOVATION STRATEGY 4. Innovation Strategy 5. Portfolio Management PART FOUR: ORGANIZING INNOVATION 6. Managing Projects 7. Organizing for Innovation 8. Open Innovation PART FIVE: INNOVATION IN SPECIFIC TYPES OF FIRMS 9. Entrepreneurship 10. Innovation in project-based and multinational firms PART SIX: CONCLUSION 11. The future of innovation management and new business development References Index.
520			_aNot solely covering new products, Innovation Management focuses on new services and new business models; in doing so, it provides an introduction to new business development. The book follows the logic of the innovation process, from idea development via selection to implementation, and discusses these topics both on the level of the company and individual projects. Its content is evidence-based, but with many practical examples. This textbook ensures up-to-date subject knowledge by providing a contemporary approach: novel methodologies such as design thinking, lean innovation and open innovation are included. Exercises and discussion questions at the end of each chapter enable self-testing and reflection. Comprehension of new topics is aided by an in-margin glossary and further multimedia links on the companion website - bloomsburyonlineresources.com/innovation-management. It is an essential resource for undergraduate students seeking a rigorous and science-based, yet accessible and manageable, overview of innovation management.
650			_aIndustrial management.
650			_aStrategic planning.
650			_aProduct management.
942			_2ddc _cBK
999			_c23127 _d23127