| 000 | 01120nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a9789353885403 | ||
| 041 | _aENG | ||
| 082 |
_a658.872 _bHAN |
||
| 245 |
_aDigital marketing : _bstrategic planning & integration / _cAnnmarie Hanlon. |
||
| 260 |
_aNew Delhi: _bSage, _c2020. |
||
| 300 |
_axviii, 341 pages; _billu; _c24 cm. |
||
| 504 | _aInclude Bibliography and index. | ||
| 505 | _aPart 1. Digital marketing essentials The digital marketing environment The digital consumer Part 2. Digital marketing tools and channels Email, websites, SEO and paid search Content marketing Social media marketing Online communities Mobile marketing Augmented, virtual and mixed reality Part 3. Digital marketing strategy and planning Digital marketing audit Digital marketing strategy and objectives Building the digital marketing plan Part 4. Digital marketing management Managing resources and reporting Digital marketing metrics and analytics Integrating and transforming digital marketing | ||
| 650 | _aInternet marketing. | ||
| 650 | _a Internet marketing | ||
| 650 | _aDigital Marketing | ||
| 942 |
_2ddc _cBK |
||
| 999 |
_c23090 _d23090 |
||