000			02132cam a2200193 a 4500
020			_a9788132110378
041			_aENG
082	0	4	_a658.4012 _bPIT
100	1		_aPitt, Martyn.
245	1	0	_aEssentials of strategic management / _cMartyn Pitt & Dimitrios Koufopoulos.
260			_aNew Delhi : _bSage Publication India, _c2023.
300			_axviii, 451 p. : _bill. ; _c24 cm.
504			_aIncludes bibliographical references (p. [403]-427) and index.
505	0		_aPreface The Essence of Strategy and Strategic Management Understanding the External Environment Industry Sector Environments Enterprise Stakeholders, Identity and Purpose Enterprise Resources Distinctive Capabilities Strategic Decision-Making Enterprise-Level Strategy Frameworks Scale, Non-Scale and Vertical Strategies Innovation Strategies Diversification Strategies in the Multi-Activity Enterprise Acquisition, Merger and Alliance Strategies Multinational and Global Strategies Strategy Implementation and Change Management References Glossary Index
520			_aThis exciting new textbook is built on the belief that strategic management principles are more straightforward than they seem. Unlike other textbooks, it does not overcomplicate the discussion with enigmatic layers of theory or irrelevant perspectives from other disciplines. Instead you will find focused, clearly articulated coverage of the key topics of strategic management, encouraging critical reflection and deeper exploration on your own terms. Fully developed to cover the essentials of any strategic management course, this textbook not only creates understanding of the principles of strategy, but shows you how to apply them constructively in the face of real-world practicalities. Throughout the text, these principles are put into context with illustrations and examples drawn from all over the world and from all kinds of organization - from Shell, Airbus and Tesco to small and non-profit enterprises.
650		0	_aStrategic planning.
700	1		_aKoufopoulos, Dimitrios
942			_2ddc _cBK
999			_c23089 _d23089