000			02874nam a22001937a 4500
020			_a9781352010107
041			_aENG
082			_a338.04 _bGRI
100			_aGrichnik, Dietmar
245			_aStartup navigator : _bguiding your entrepreneurial journey / _cDietmar Grichnik, Manuel Hess and et al.,
260			_aLondon, _bMacmillan International Higher Education, _c2020
300			_a309 pages : _billustrations (chiefly colour) ; _c19 x 24 cm
505			_a1: Profiling 1 motivation case insight: Aerogia 2 Problem 3 Customer 4 Jobs to be done 5 Solution Startup cockpit: profiling summary Case insight: Piavita 2: Prototyping 6 Product/service 7 Value proposition 8 Go to market 9 Competition 10 Unique selling proposition Startup cockpit: unit economics Startup cockpit: prototyping summary Case insight: Travis 3: sourcing 11 team roles and competencies 12 Network and partner 13 Co-creation 14 requirements 15 Intellectual property 16 Risk compass 17 Call to action Startup cockpit: transformation map and OKR Startup cockpit: sourcing summary Case insight: ava 4: Scaling 18 performance Startup cockpit: profitable growth Case insight: Pixability 19 Investment 20 Deal and exit Startup cockpit: scaling summary Case insight: a day in the life of a venture capitalist Appendix: the pitch – Art or science? Appendix: sample pitch deck.
520			_aThis core text and practical handbook presents a dynamic start-up framework with building blocks and steps to help readers to increase the success rate of their new venture. Taking a data-driven, iterative, and evidential approach, it guides readers to collect their own data at every stage, helping them to make strong business decisions based on empirical facts and develop their venture in a systematic way. Throughout the learning and venture creation process users will be supported by a multitude of handy tools and techniques. Cutting edge research is applied to practice to help users maximise their chances of entrepreneurial success and gain a critical understanding of the issues at hand. Drawing on the latest industry trends and tools, Start Up Navigator offers a state-of-the-art guide to new venture creation. It will be the ideal text for aspiring entrepreneurs keen to boost the success of their venture. It is also highly suitable for university students studying courses on entrepreneurship, new venture creation and start-up management at undergraduate, postgraduate and MBA level. Accompanying online resources for this title can be found at bloomsburyonlineresources.com/startup-navigator. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.
650			_aEntrepreneurship
650			_aNew business enterprises _xManagement
700			_aHess, Manuel
942			_2ddc _cBK
999			_c22865 _d22865