000			01335nam a22001457a 4500
999			_c22731 _d22731
020			_a9780143461951
082			_a650.3 _bDAS
100			_aDas, Sandeep
245			_aHow business storytelling works : _bincrease your influence and impact / _cSandeep Das.
260			_aThousand Oaks : _bSage publishing, _c2022.
300			_axxvii, 247 pages : _billustrations ; _c24 cm.
520			_aWhy are you alive today and reading this book? How will you, a corporate professional, be relevant in the future? The #1 answer to both is storytelling. Business storytelling is the 1 skill you need to succeed in your professional lives amidst all the noise, competition and massive technological disruption. In this book, Sandeep looks at human evolution, behavioural psychology and the world of movies to identify the golden principles of storytelling. Whether you are a corporate professional, an entrepreneur, a tech guru, a marketer, a strategy consultant, a social media influencer or a student, the book tells you how to succeed in the REAL world. Sandeep brings in nuggets from his numerous storytelling workshops at leading corporates and business schools, and intersperses it with illustrations and hordes of popular culture references, making the book as engaging as a good story
650			_aBusinenss _vStorytelling
942			_2ddc _cBK