000			01606nam a22001937a 4500
999			_c22730 _d22730
020			_a9780143461746
082			_a001.42 _bRAN
100			_aRanganathan, Kavita
245			_aImpactful data visualization : _bhide and seek with graphs / _cKavita Ranganathan.
260			_aThousand Oaks : _bSAGE Publishing, _c2022.
300			_a162 pages : _bcolor illustrations ; _c 24 cm
500			_aIIM Ahmedabad Business Books
520			_aThere is scarcely a role that does not require us to understand, analyse and present data. Charts, graphs and maps are everywhere. However, many of these data visuals leave the viewer bewildered, confused or (even worse) with an incorrect understanding of the data. In contrast, if designed well, data visualizations help us make sense of data and communicate our insights better. Bringing a clear classroom teaching style, which has helped hundreds of data wranglers, to this book, the author walks you through the myriad ways that graphs can mislead, helping to spot visualization traps and prevent misinterpretations. She illustrates core design principles for creating truthful and effective data visualizations, assisting you to master the art and science behind creating impactful and accurate graphs. Packed with examples to clearly explain the dos and don'ts of data visualization and backed by empirical research, this book will transform the way you create and analyse graphs and charts
650			_aData visualizations
650			_aPresentation graphics
650			_aGraphic design (Typography)
650			_aCharts, diagrams, etc.
942			_2ddc _cBK