000			01859cam a22001935i 4500
999			_c22405 _d22405
020			_a9789394407220
082			_a338.04092 _bLAL
100			_aLall, Pavan C.
245	0	0	_aForging mettle : _bNrupender Rao and the Pennar story / _cPavan C. Lall.
260			_aGurugram, India : _bHarper Business, _c2022.
300			_axix, 224 pages : _billustration ; _c25 cm.
520			_aMost business leaders trace their journeys on their balance sheet, counting how their profits have grown under their business acumen and the speed with which they accumulate fame, fortune and sometimes a cult of personality. A first-generation entrepreneur, Nrupender Rao’s story is as unique as they come. Born to a politician father, J.V. Narsing Rao, who served as deputy chief minister of Andhra Pradesh, Nrupender took the non-obvious path to his dreams, first at IIT Kharagpur, followed by a master’s degree at Purdue University and a corporate career that included stints at National Cash Register, Coromandel Fertilisers and Union Carbide. When he took the leap of faith in 1987, buying the lossmaking Pennar Steels and hoping to turn it profitable, many thought it wasn’t a wise decision. Decades later, the Pennar Group is an established name in diversified ventures that range from environment projects, solar projects, steel guard rails, railway coaches and infrastructure components. In Forging Mettle, senior journalist Pavan C. Lall tells the story of Nrupender Rao and his entrepreneurial journey. It’s also the story of how a business built with ethics and social and environmental concern at the core of its values can indeed be profitable and sustainable.
600			_aRao, Nrupender
650			_aBiography
650			_aPennar industries limited
650			_aBusiness leaders _zIndia
650			_aEntrepreneur story
942			_2ddc _cBK