| 000 | 00679nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c22154 _d22154 |
||
| 020 | _a9780000988430 | ||
| 082 |
_a658.8/72095 _bKOT |
||
| 100 | _aKotler, Philip | ||
| 245 |
_aAsian competitors : _bmarketing for competitiveness in the age of digital consumers / _cPhilip Kotler, Hermawan Kartajaya, and Den Huan Hooi |
||
| 260 |
_aNew Jersey : _bWorld Scientific, _c2019. |
||
| 300 |
_axvi, 325 pages : _billustrations ; _c24 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 |
_aMarketing _zAsia _xCase studies. |
||
| 650 |
_aInternet marketing _zAsia _xCase studies. |
||
| 710 | _aKartajaya, Hermawan | ||
| 710 | _aHooi, Den Huan | ||
| 942 |
_2ddc _cBK |
||