000			02281nam a22001817a 4500
999			_c22151 _d22151
020			_a9789356222212
082			_a658.8 _bPAN
100			_aPanda, Tapan K.
245			_aMarketing management : _btext and cases : Indian context / _cTapan K. Panda
250			_a3rd ed.
260			_aNew Delhi ; _bTaxmann's Publications, _c2022.
300			_axxxii, 835 pages : _billustrations ; _c28 cm
505			_aDivision 1 is about Introduction to Marketing. This division is divided into two chapters which are: Introduction to Marketing Creating & Delivering Customer Values Division 2 describes Marketing Planning Process. This division is divided into four Chapters which are: Marketing Planning Demand Measurement & Forecasting Managing Information System & Marketing Research The Environment for Marketing Decision Division 3 covers Consumer Behaviour & STP. This division consists of three chapters, which are: Consumer Behaviour Organizational Buyer Behaviour Market Segmentation, Targeting & Positioning Division 4 dealt with Marketing Mix-product & Services. This division is divided into six chapters which are: Managing the Product The Marketing of Services Management of New Product Development Process Managing the Product Life Cycles Managing Brands Managing Packaging & Support Services Division 5 describes Marketing Mix-Pricing. This division is divided into two chapters which are: Developing Pricing Strategies & Programs Pricing Applications Division 6 dealt with Marketing Mix-Place. This division is divided into three chapters which are: Managing Marketing Channels Management of Logistics & Physical Distribution Retail Management Division 7 describes Marketing Mix-Promotion. This division is divided into six chapters which are: Integrated Marketing Communication (IMC) Advertising Management Sales Promotion Management Publicity & Public Relations Sales Management Direct Marketing Division 8 is mainly devoted to Contemporary Issues in Marketing. This division is divided into four chapters which are: Marketing Organizations Rural Marketing High Technology Product Marketing Digital Marketing
650			_aMarketing management
650			_aIndia
650			_aMarketing management _xCase studies
942			_2ddc _cBK