| 000 | 01141nam a22001577a 4500 | ||
|---|---|---|---|
| 999 |
_c22033 _d22033 |
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| 020 | _a9780670096244 | ||
| 082 |
_a658.872 _bKUM |
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| 100 | _aKumar, Prashant | ||
| 245 |
_aMade in future : _ba story of marketing, media & content for our time / _cPrashant Kumar |
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| 260 |
_aIndia : _bPenguin Random House, _c2022. |
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| 300 |
_axxv, 395 pages : _cillustrations ; _e23 cm. |
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| 520 | _aOver the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace. Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how vast changes in media, content, influences and people’s expectations have come together to write a new story of marketing. The book challenges a lot of the accepted wisdom of the past, yet is brutal where the hype is ahead of substance. In the process, it offers an alternative journey that is conceptually whole, makes you think and helps you follow it all up with pragmatic decisions. | ||
| 650 | _aMarketing | ||
| 650 | _aMedia | ||
| 942 |
_2ddc _cBK |
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