000			01852cam a22002418i 4500
999			_c21910 _d21910
020			_a9781107182912
041			_aENG
082	0	0	_a658 _bHEU
100	1		_aHeusinkveld, Stefan,
245	1	4	_aThe flow of management ideas : _brethinking managerial audiences / _cStefan Heusinkveld, Marlieke Van Grinsven et all.
260			_aCambridge, United Kingdom; _bCambridge University Press, _c2021
300			_aviii, 234 pages : _billustrations ; _c24 cm
504			_aIncludes bibliographical references and index.
505	0		_aThe flow of management ideas Studying audiences Creating a positive atmosphere among the audience Conveying the applicability of ideas to audience members Defining audience orientations Understanding audience dynamism Managerial audiences in organizational contexts Managerial audiences and fan involvement Conclusion
520			_a"Management ideas such as Balanced ScoreCard (BSC), Core Competences, Lean Management, Total Quality Management (TQM), Corporate Social Responsibility (CSR), Big Data, and Agile have received widespread interest from management practitioners and academics alike (Sturdy et al., 2019). This interest may be related to the expansion of management as an ideology and practice in contemporary society, and the important role of a range of traditional management intellectuals (Guillén, 1994) or knowledge entrepreneurs (Clark, 2004a) - which include management gurus, management consultants, business schools and mass media organizations (Abrahamson, 1996; Engwall et al., 2016; Kieser, 1997; Piazza and Abrahamson, 2020; Sahlin-Andersson and Engwall, 2002)"--
650		0	_aManagement.
650		0	_aManagement _xStudy and teaching.
700			_aGrinsven, Marlieke Van
700			_aGrob, Claudia
700			_aGreatbatch, David
700			_aClark, Timothy
942			_2ddc _cBK