000 | 00479nam a22001577a 4500 | ||
---|---|---|---|
999 |
_c21907 _d21907 |
||
020 | _a9788130912691 | ||
082 |
_a658.8 _bSHA |
||
100 | _aShajahan, S. | ||
245 |
_aStrategic marketing : _btext and cases : the Indian perspective / _cS. Shajahan |
||
260 |
_aNew Delhi : _bViva Books Pvt. Ltd., _c2010 |
||
300 |
_axi, 575 pages : _billustrations ; _c25 cm. |
||
650 |
_aStrategic _xManagement |
||
650 |
_aMarketing _xManagement |
||
650 | _aMarketing | ||
942 |
_2ddc _cBK |