000			01498cam a22002418i 4500
999			_c21860 _d21860
020			_a9789354600807
041			_aENG
082	0	0	_a659.1 _bBEL
100	1		_aBelch, George E. _d1951-
245	1	0	_aAdvertising and promotion : _ban integrated marketing communications perspective / _cGeorge E Belch, Michael A Belch, & Keyoor Purani.
250			_a12e
260			_aChennai: _bMcGraw-Hill Education, _c[2021]
300			_axxxi, 712, E-29 pages: _billustrations; _c29 cm.
500			_aRevised edition of the authors' Advertising and promotion, [2018]
500			_aIncludes index.
520			_a"THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them"--
650		0	_aAdvertising.
650		0	_aSales promotion.
650		0	_aCommunication in marketing.
700	1		_aBelch, Michael A.,
700	1		_aPurani, Keyoor
942			_2ddc _cBK