000			01919nam a22001817a 4500
999			_c21788 _d21788
020			_a9781787634220
082			_a001.4226 _bHEA
100			_a Heath, Chip
245			_aMaking numbers count : _bthe art and science of communicating numbers/ _cChip Heath and Karla Starr
260			_aNew York : _bAvid Reader Press, _c©2022
300			_axix, 182 pages : _billustrations ; _c22 cm.
505			_aTranslate everything, favor user-friendly numbers. Translate everything ; Avoid numbers : perfect translations don't need numbers ; Try focusing on 1 at a time ; Favor user-friendly numbers -- To help people grasp your numbers, ground them in the familiar, concrete, and human scale. Find your fathom : help people understand through simple, familiar comparisons ; Convert abstract numbers into concrete objects ; Recast your number into different dimensions : try time, space, distance, money, and Pringles ; Human scale : use the Goldilocks principle to make your numbers just right -- Use emotional numbers (surprising and meaningful) to move people to think and act differently. Florence Nightingale avoids dry statistics by using transferred emotion ; Comparatives, superlatives, and category jumpers ; Emotional amplitude : selecting combos that hit the right notes together ; Make it personal : "This is about you" ; Bring your number into the room with a demonstration ; Avoid numbing by converting your number to a process that unfolds over time ; Offer an encore ; Make people pay attention by crystalizing a pattern, then breaking it -- Build a scale model. Map the landscape by finding the landmarks ; Build a scale model you can work with ; Epilogue: The value of numbers -- Appendix: Making your numbers user-friendly.
650			_aNumber concept _x Popular works.
650			_aNumber concept _xSocial aspects.
650			_aVisual communication.
700			_aStarr, Karla
942			_2ddc _cBK