000			02021nam a22002057a 4500
999			_c21724 _d21724
020			_a9789353282745
041			_aENG
082			_a332.6019 _bKAP
100			_aKapoor, Sujata
245			_aBehavioural finance / _cSujata Kapoor; Jaya Mamta Prosad
260			_aNew Delhi, India ; _bSAGE, _c©2019
300			_axxv, 367, I-6 pages ; X _c25 cm.
505			_aPart 1: Behavioural finance: foundations and key concepts -- Part 2: Behavioural biases -- Part 3: Market forces -- Part 4: Emotional and social forces -- Part 5: Institutional investors' behaviour -- Part 6: Practical applications of behavioural finance -- Part 7: The way forward
520			_aA comprehensive and well-structured textbook that provides a concrete foundation of the most essential elements of behavioural finance and related biases in a simple manner.Designed as a core textbook for the students of finance, Behavioural Finance discusses the theoretical concepts of investment behaviour in the dynamic environment of financial markets. It explains the role and impact of psychological biases and sociological influences underlying the financial behaviour of both individual and institutional investors. Through the use of case studies and real-life examples, primarily from emerging economies like India, the book explores the psychology of individual investors and market experts such as financial analysts and portfolio managers. It discusses how key market players make decisions and shows that every behavioural inconsistency can cumulate to market anomalies.The highlight of this book is the inclusion of contemporary issues such as the role of weather, emotional state of mind, religion and culture in investment decisions and the emphasis on upcoming areas in this discipline such as neurofinance and emotional finance.
650			_a Investments _vPsychological aspects.
650			_aSpeculation _vPsychological aspects.
650			_aFinance _vPsychological aspects.
700			_aProsad, Jaya mamta
942			_2ddc _cBK