| 000 | 00592nam a22001935i 4500 | ||
|---|---|---|---|
| 999 |
_c21703 _d21703 |
||
| 020 | _a9788131520345 | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bLAM |
||
| 100 | 1 | _aLamb, Charles W. | |
| 245 | 1 | 0 |
_aMKTG : _bprinciples of marketing / _cCharles W. Lamb, Joseph F. Hair, Dheeraj Sharma and Carl McDaniel. |
| 260 |
_aNew Delhi : _bCengage Publications, _c2018. |
||
| 300 |
_axvii,671 pages : _bcolor illustrations ; _c27 cm. |
||
| 650 | _aMarketing | ||
| 650 | _aMarketing / Textbooks | ||
| 700 | _aHair, Joseph F. | ||
| 700 | _aSharma, Dheeraj | ||
| 700 | _aMcDaniel, Carl | ||
| 942 |
_2ddc _cBK |
||