| 000 | 01028nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c21692 _d21692 |
||
| 020 | _a9789332543607 | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bKAS |
||
| 100 | _aKashyap, Pradeep | ||
| 245 |
_aRural marketing / _cPradeep Kashyap |
||
| 260 |
_aDelhi : _bPearson Education, _c2012. |
||
| 300 |
_axxv, 301 pages : _billustrations ; _c28 cm |
||
| 520 | _aRural Marketing covers fundamental aspects of marketing applicable to rural markets. The syllabus of the paper on rural marketing in most B-schools has been designed as per the contents of the book. This new edition has been expanded to reflect the changes in rural markets, and showcase successful rural initiatives and rural marketing strategies. Examples from real-world organizations, the author's own observations, cases and other pedagogical tools make this book the perfect resource for students and managers alike. | ||
| 650 |
_aSmall business marketing _zIndia. |
||
| 650 |
_aTarget marketing _zIndia. |
||
| 650 |
_aRural industries _zIndia. |
||
| 942 |
_2ddc _cBK |
||