000			01343cam a22001818i 4500
999			_c21666 _d21666
020			_a9789352808274 (E pub 2.0)
020			_a9789352808281 (Web (PDF))
041			_aENG
082	0	0	_a658.11 _bTRI
100	1		_aTripathi, Nistha,
245	1	0	_aNo shortcuts : _brare insights from 15 successful start-up founders / _cNistha Tripathi.
260			_aNew Delhi, India : _bSage Publications Inc, _c©2018
300			_axxiv, 279 pages ; _c22 cm.
505	0		_aForeword / by Rehan Yar Khan -- Introduction -- Ideation, validation and pivoting -- Girish Mathrubootham : freshworks -- Nithin Kamath : zerodha -- Paras chopra : visual website optimizer (wingify) -- Nikhil rasiwasia : fashiate -- Traction and virality -- Gaurav Munjal, Roman Saini and Hemesh Singh : unacademy -- Prasanna Sankar : likealittle -- Nandini and Ankit Maheshwari : instablogs -- Business model and fundraising -- Tarun Mehta: ather energy -- Amit Ranjan: slideshare -- Ankit Gupta: pulse -- Ankur Singla: akosha -- Sales and marketing -- Varun Aggarwal: aspiring minds -- Deepak Syal and Chakshu Kalra: greyb -- People, operations and customer service -- Jaydeep Barman: faasos -- Sameer Guglani: madhouse -- About the author.
650		0	_aNew business enterprises _vCase studies.
650		0	_aEntrepreneurship _vCase studies.
942			_2ddc _cBK