| 000 | 01333nam a22001937a 4500 | ||
|---|---|---|---|
| 999 |
_c21664 _d21664 |
||
| 020 | _a9781526494573 | ||
| 041 | _aENG | ||
| 082 |
_a658.8 _bMAS |
||
| 100 | _aMasterson, Rosalind | ||
| 245 |
_aMarketing : _ban introduction / _cRosalind Masterson, Nichola Phillips et David Pickton. |
||
| 260 |
_aNew Delhi : _bSAGE, _c2021. |
||
| 300 |
_axiii, 539 pages : _billustrations (black and white, and colour) ; _c25 cm |
||
| 505 | _aPART ONE: THIS IS MARKETING Chapter 1: Marketing Today Chapter 2: The Marketing Environment PART TWO: MAKING SENSE OF MARKETS Chapter 3: Buyer Behaviour Chapter 4: Market Segmentation, Targeting and Positioning Chapter 5: Marketing Research PART THREE: THE MARKETING MIX Chapter 6: Product Chapter 7: Service Products Chapter 8: Promotion (Marketing Communications) Chapter 9: Place Chapter 10: Price PART FOUR: MANAGING MARKETING Chapter 11: Building Brands: Using the Marketing Mix Chapter 12: Marketing Planning | ||
| 520 | _aThis highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice. | ||
| 650 | _aMarketing. | ||
| 700 | _aPhilips, Nicholas | ||
| 700 | _aPickton, David | ||
| 942 |
_2ddc _cBK |
||