000 00528nam a22001817a 4500
999 _c21574
_d21574
020 _a9789354242779
041 _aENG
082 _a658.83
_bGUP
100 _aGupta, Seema
245 _aMarketing analytics /
_cSeema Gupta, Avadhoot Jather
260 _aNew Delhi :
_bWiley India Pvt. Ltd. ,
_c2021.
300 _axxiii, 374 pages :
_bcolor illustrations ;
_c24 cm.
440 _aWiley analytics series for Management
650 _aMarketing
650 _aMachine learning
700 _aJather, Avadhoot
942 _2ddc
_cBK