| 000 | 00596cam a22001938i 4500 | ||
|---|---|---|---|
| 999 |
_c21528 _d21528 |
||
| 020 | _a9781119392200 (pbk.) | ||
| 041 | _aENG | ||
| 082 | 0 | 0 |
_a658.8 _bAAK |
| 100 | 1 | _aAaker, David A., | |
| 245 | 1 | 0 |
_aStrategic market management / _cDavid A. Aaker and Christine Moorman |
| 250 | _aEleventh edition. | ||
| 260 |
_aNew Delhi : _bJohn Wiley, _c2007. |
||
| 300 |
_axv, 309 pages : _billustrations ; _c26 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 0 | _aStrategic planning. | |
| 700 | 1 | _aMoorman, Christine, | |
| 942 |
_2ddc _cBK |
||